The latest market intelligence report, titled ‘Global Augmented Reality and Virtual Reality Market’, is intended to provide the target audience with the necessary information about the global Augmented Reality and Virtual Reality Market. The report comprises a detailed analysis of the vital elements of the Augmented Reality and Virtual Reality Market, including key drivers, constraints, opportunities, limitations, threats, and micro- and macro-economic factors. The report carefully investigates the present market scenario and the fundamental growth prospects.
The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.
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Some Key Highlights From the Report
- In November 2021, Apple analyst Ming-Chi Kuo announced the arrival of Apple’s AR headset in the coming years. This device could support AR and VR, as well as micro-OLED displays. With the addition of LiDAR technology on iPhone 12 Pro, Apple has already made strides in AR technology on iPhone and iPad.
- The head-mounted displays segment accounted for a significant revenue share in 2020. Traditional methods of how we look around have been altered by technological advancements, therefore internet and smartphones, combined with a head-mounted display, have been revolutionary. It enables user to move around a VR environment simply by moving head, eliminating need for a separate controller. Additionally, neutral position of head allows for a straighter and more relaxed posture, reducing fatigue caused by turning eyes, head, or body towards a monitor. These benefits are the primary reason for high penetration of head-mounted displays in the market.
- The semi and fully-immersive segment accounted for a significantly robust revenue share in 2020. Majority of companies are focused on creating immersive video games for users, who can interact with virtual world using VR headsets. Growing demand for semi- and fully-immersive VR devices is being driven by advancements in computing and electronic networking systems. Furthermore, innovations such as fully immersive VR technology-enabled head mount displays that provide a user with a 360° field of view and high resolution, are expected to drive revenue growth of this segment.
Our sample copy includes a brief analysis of the Augmented Reality and Virtual Reality market, the List of Tables and Figures, the market’s competitive scenario and geographical segmentation, and product innovation and future developments based on a sought-after research methodology. Therefore, it serves as a comprehensive framework of the global Augmented Reality and Virtual Reality market dynamics and comprises a critical study of consumers’ journeys, the current and emerging market avenues, and strategic initiatives undertaken by companies to enable readers to gain meaningful insights into the market.
Global Augmented Reality and Virtual Reality Market – Table of Contents:
- Market Summary:
- Product Outlook:
- Production, by product type
- Revenue, by product type
- Price, by product type
- Application Outlook:
- Consumption, by application
- Market Share, by application
- Geographical Breakdown:
- Production, by region
- Revenue, by region
- Consumption, by region
- Manufacturers’ Overview:
- Production Locations and Areas Served
- Product Launch, Application, and Specification
- Production, Revenue, Ex-factory Price, and Gross Margin
- Key Businesses
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Emergen Research has segmented the global AR and VR market based on type, device type, technology, end-use, and region:
- Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Type
- Hardware
- Software
- Services
- Virtual Reality Type
- Hardware
- Software
- Services
- Augmented Reality Type
- Device Type Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Device Type
- Head-Mounted Displays (HMDs)
- Head-Up Displays (HUDs)
- Virtual Reality Device Type
- Head-Mounted Displays (HMDs)
- Gesture Control Device
- Projector and Display Wall
- Augmented Reality Device Type
- Technology Outlook (Revenue, USD Billion; 2018–2028)
- Augmented Reality Technology
- Marker
- Markerless
- Virtual Reality Technology
- Non-Immersive
- Semi-Immersive
- Fully Immersive
- Augmented Reality Technology
- End-use Outlook (Revenue, USD Billion; 2018–2028)
- Aerospace and Defense
- Gaming and Entertainment
- Healthcare
- Automotive
- Enterprises
- Others
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Regional Outlook:
The report offers a comprehensive analysis of the current growth opportunities for various regions of the Augmented Reality and Virtual Reality market. It gauges the revenue shares of these regions over the forecast timeline. Furthermore, the report analyzes the year-on-year growth rate of these regions over the forecast duration. The leading geographic regions encompassed in the report include North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Competitive Outlook:
The latest research report is inclusive of a precise summary of the intensely competitive landscape of the global Augmented Reality and Virtual Reality market. It offers a systematic presentation of the company profiles of the leading market players. This section of the report analyzes the effective initiatives undertaken by these players for business expansion in the long run. In addition, this section highlights the key developments and financial positions of these companies to explain the overall market scenario. The company profiles of the established and new players have been assessed using certain effective analytical tools, such as Porter’s Five Forces analysis and SWOT analysis.
Leading companies operating across the global Augmented Reality and Virtual Reality market:
Google LLC., Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, and HTC Corporation.
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Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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