The global Augmented Reality in Retail market is quite competitive and comprise various key players operating at regional and global level, according to a recent report published by Reports and Data (RND). Microsoft Corporation, Blippar, PTC, Wikitude GmbH, ViewAR GmbH, Apple Inc., Augment, Zugara Inc., Google, and Marxent Labs. are some of the top players operating in the global market. These players are focusing on developing various strategies such as mergers and acquisitions, partnerships, joint ventures, investments in research and development activities and partnerships to strengthen their market position and enhance their product base.
Reports and Data provides details about every market player along with its global position, revenue contribution, product portfolio, financial standing and business expansion plans. Rising risks of data leakage and data security, high adoption of cloud based services and Internet of Things (IoT) and rising demand for wireless networks and ICT applications across agriculture, healthcare, and FSBI sectors are fuelling global market revenue growth. In addition, increasing investments in research and development activities and rising focus on developing advanced products are other factors supporting global market revenue growth.
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Based on application type, the application 1 is expected to account for robust revenue growth over the forecast period owing to increasing number of threats and cybersecurity in healthcare sector and rising application of ICT.
Geographically, the global Augmented Reality in Retail market in North America is expected to account for largest revenue share over the forecast period. Factors such as increasing investments in research and development activities, rising adoption of smart devices, laptops, presence of dominant market players, rising risks of data leakage and security, high adoption of cloud services are key factors fueling growth of Augmented Reality in Retail market in North America.
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Augmented Reality in Retail Market Segmentation:
- Head Mounted Display
- Handheld Device
- Smart Augmented Reality Mirror
Regional analysis covers:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Key questions addressed in the Report:
- Which key factors are expected to hamper global market growth during the forecast period?
- Which application segment revenue is expected to expand at a rapid CAGR between 2021 and 2027?
- Which regional segment is expected to account for largest revenue share over the forecast period?
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