Bluetooth speakers offer wireless audio streaming, playing media from content sources such as smartphones, tablets, laptops, or any other Bluetooth-enabled device. Most of these speakers are portable and easy to install, use, and carry. As most portable Bluetooth devices operate on rechargeable lithium polymer batteries, improvements in lithium-ion (Li-ion) batteries will provide a long playback time to such speakers. Moreover, the improving wireless connectivity and increasing adoption of smartphones will augment the use of portable Bluetooth speakers in the coming years.
Furthermore, customers are showing a high interest in large speakers and mid-range soundbars, such as JBL flip series. These devices offer a high output power, which is ideal for small gatherings at home or office. Mid-range devices are available within a price range of $50¬–150. Whereas, premium speakers, costing more than $150, have become popular among music lovers due to their ideal base output and exceptional sound clarity. In the coming years, premium Bluetooth devices will be adopted at a significant rate due to the high credibility of premium speaker brands and the surging disposable income of people.
Bluetooth speakers can be purchased from online as well as offline stores. Owing to the rising internet penetration and flourishing e-commerce industry, customers will be showing a high preference for the online distribution channel in the coming years. Additionally, the option of comparing multiple speakers on e-commerce platforms will make them a more viable channel for procuring these devices. Online shopping platforms, such as ebay.com, Amazon.com, and Alibaba.com, also offer multiple discounts on Bluetooth speakers to lure customers.
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According to P&S Intelligence, North America dominated the Bluetooth speakers market in the recent past due to the booming number of smartphones in the U.S. and Canada. Nowadays, Bluetooth-enabled speakers with Wi-Fi connectivity, such as Google Home, Bose Bluetooth speakers with Alexa (smart voice assistant), and artificial intelligence (AI)-supported Echo Bluetooth speaker by Amazon.com Inc., are becoming a crucial part of smart homes, as these connected devices allow customers to connect multiple devices simultaneously. Additionally, these devices are also used to play music from remote locations.
Therefore, the increasing need for mobile infotainment systems and surging disposable income will fuel the adoption of Bluetooth speakers in the forthcoming years.
