According to the Market Statsville Group (MSG), the global ELearning Authoring Tools Software Market size is expected to grow at a CAGR of 15.4% from 2022 to 2030. An authoring tool is a software that allows you to create digital content. It could be easy, like a Microsoft Word document, or as complex as using a graphic design tool. Elearning authoring tools software enables the user to create and manipulate multimedia objects for the intended purpose of the content.
Global ELearning Authoring Tools Software Market Definition
Authoring tools are used in the field of learning and development to create digital learning content, also termed as ‘elearning.’ Instructional designers in L&D teams commonly use e-learning authoring tools to create employee training materials. This training may address compliance, onboarding, and hard and soft skills, among other things. Elearning authoring software can range from being extremely simple to be strong and very specialized.
As the number of businesses that use computers grows, companies will need to find more efficient ways to manage the learning process. As the e-learning process evolves, so will the number of E-Learning Authoring Tools available.
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COVID–19 Impact on the Global ELearning Authoring Tools Software Market
The COVID-19 outbreak has drastically altered the eLearning authoring tools software industry. The second quarter showed signs of improvement for the industry globally. However, it is still concerned about long-term prospects due to the growth in COVID-19 cases, particularly in Asian nations like India. The industry has been dealt a number of blows and surprises since the outbreak began. The pandemic has also influenced buyer behavior and attitudes. As a result, it is putting additional strain on the industry. This, in turn, is expected to restrain the market growth.
Global ELearning Authoring Tools Software Market Dynamics
The market’s expansion can be attributed to companies around the world increasing their investments in e-learning programs, as well as the growing digitalization of the education sector. Along with these factors, rising demand for online courses worldwide and increased enrollment in online learning programs are expected to drive significant market growth in the coming years.
The factors such as data security breaches and privacy issues hamper the growth of the elearning authoring tools software market
An increase in finance for edtech startups incorporating advanced technologies such as AR/VR and artificial intelligence in education solutions is expected to provide the sector with abundant growth opportunities in the near future.
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Scope of the Global ELearning Authoring Tools Software Market
The study categorizes the elearning authoring tools software market based on the type of solution, end-user, and deployment at the regional and global levels.
By Deployment Outlook (Sales, USD Million, 2017–2030)
By Type of Solution Outlook (Sales, USD Million, 2017–2030)
- Online Authoring Tool
- Standalone Authoring Tool
- Video Authoring Software
- Rapid Application Development (RAD) Tools
By End-User Outlook (Sales, USD Million, 2017–2030)
By Region Outlook (Sales, USD Million, 2017–2030)
- North America
- The Netherlands
- Czech Republic
- Rest of Europe
- Asia Pacific
- South Korea
- Australia & New Zealand
- Rest of Asia Pacific
- South America
- Rest of South America
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Northern Africa
- Rest of MEA
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The standalone authoring tool segment is projected to account for the largest market share, by solution type
Based on solution type, the global elearning authoring tools software market is divided into online authoring tool, standalone authoring tool, video authoring software, rapid application development (RAD) tools, and others. During the forecast period, the standalone authoring tool segment is expected to account for a larger market share. This can be attributed to the authoring tools’ low cost-effectiveness, excellent scalability, and ease of course creation.
The corporate segment is projected to account for the largest market share, by end-user
Based on end-user, the global elearning authoring tools software market is divided into corporate, education, and others. The corporate segment is expected to capture the largest share during the forecast period, owing to the high demand for employee training in organizations as a result of the introduction of new and innovative procedures and technology.
North America is projected to account for the largest market share, by Region
Based on the regions, the global elearning authoring tools software market has been segmented across North America, Asia–Pacific, Europe, South America, and the Middle East & Africa. In the customer data platform market, North America is expected to have the largest market share owing to the high adoption rate of e-learning tools, particularly in the United States, and the powerful presence of key market players in the region.
Further, the Asia Pacific market is expected to grow significantly over the forecast period, owing to rapid economic development and rising registrations for online courses in countries such as China, India, and Indonesia. In India, undergraduate programs accounted for more than 60% of total online enrollment, followed by postgraduate programs, which accounted for approximately 28%. Furthermore, favorable government policies regarding online learning are expected to accelerate regional market growth in the near future.
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Key Market Players in the Global ELearning Authoring Tools Software Market
The global elearning authoring tools software market is highly competitive, with key industry players adopting various strategies such as product development, partnerships, acquisitions, agreements, and expansion to strengthen their market positions. Most market companies focus on expanding operations across regions, augmenting their capabilities, and building strong partner relations.
Major players in the global elearning authoring tools software market are:
- Articulate Global, LLC
- TechSmith Corporation
- eLearning Brothers
- iSpring Solutions Inc.
- Allen Interactions Inc.
- Brainshark, Inc.
- dominKnow Inc.
- Elucidat Inc.
- Gomo Learning Limited