With more and more companies wanting to integrate their products into the lives of
celebrities, now seems like a good time to take a closer look at Celebrity Product
Placement, describe three common approaches, and outline what steps can be taken
to guarantee results.
The term “Celebrity Product Placement” is used to describe ginger alden now several related
techniques, but its definition applies to each: free products are distributed to
celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for
endorsement, it offers a distinct advantage. It can appear like a product choice
made on individual preference.
Most marketers are unaware of their options in this category (one form features
contracts with celebrities, guaranteeing performance and allowing marketers to
actively leverage celebrity patrons in the media) and therefore many overlook a very
powerful influencer-marketing technique.
In this article, I will describe each of the three main approaches and discuss their
relative merits by listing their pros and cons. I also hope to quash any
misconception that Celebrity Product Placement has to be a gamble, and show you
how best to secure a return on investment (R.O.I.).
My next door neighbours seemed to party every day. And I was not invited. The music, coming through the thick concrete walls, sounded amazing. The heavy bass, a nice beat, and the sound of their laughter, well it was more than I could bear! So, armed with a bottle of good wine, I gathered up my courage and knocked on their door; the point of no return. The door opened, they smiled broadly and said sure, I was more than welcome. They invited me in and I could see everyone was sat around the TV. Not many people actually, only a handful. All watching the film Jungle Book and singing and clapping along. I did not like Jungle Book. Oh dear. It was a long night.
My face ached after hours of forcing a smile on my face. My arms ached after hours of forcing myself to clap. Only my voice was intact, but that was because I didn’t know the words to the songs.
