Beard Care Products Market Outlook
Market Research Future (MRFR) report on the global beard care products market provides a comprehensive overview of the market segments, current trends, growth projections, and challenges of the market from 2021 to 2028 (forecast period) to identify the current market opportunities.
Beard care products are cosmetic products that nourish the skin, the facial hair and retain the softness and smoothness of the beard. Sales for beard care items are growing at a rapid rate, as beards are not only a fashion statement but have become part of a lifestyle. Beard care products come in both traditional and organic varieties.
Market Dynamics
The global beard care products market size is expected to be powered by several factors. New and creative product releases by critical players are one of the main factors in the increasing growth of beard care products. The growth of the organized retail sector adds value to the growth of the demand for beard care products. The development of different retail chains, such as supermarkets/hypermarkets and specialty stores, among others, leads to the growth of the demand for beard care products.
Moreover, rising image consciousness and awareness of the availability of various beard care products and grooming products, such as oil, wax, and shampoos, are estimated to boost demand further. Several leading manufacturers are investing in R&D to develop organic products due to increasing awareness of the adverse effects of chemical-based products.
Market Segmentation
The global market for beard care products has been segmented based on product type, category, and distribution channel.
Based on product type, the market has been classified into beard wash, beard oil, beard wax, and others. Beard oil was the largest segment in 2018. It had the highest market share of more than 35.0%. Oil has become a popular product because it is appropriate for all skin types and has high moisturizing properties. Beard oils provide a combination of essential and carrier oils for healthy hair growth, which also softens hair follicles. Companies are concentrating on R&D to grow sustainable products.
Based on the category, the global market for beard care products has been segmented into conventional and organic.
Based on the distribution channel, the market has been classified into store-based and non-store-based. Store-based distribution channel has been further divided into convenience stores, supermarkets & hypermarkets, specialty retailers, and others. In 2018, convenience stores were the leading distribution channel and retained more than 45.0% of the global market share. The availability of various products from various brands at discounted rates at convenience stores boosts product sales through this channel. In addition, the in-store personal assistance provided by these stores would also have a positive effect on the growth of the market.
Regional Analysis
The global market for beard care products has been analyzed for four key regions—North America, Europe, Asia Pacific, and the rest of the world
North America is expected to dominate the global market for beard care products in terms of value and volume. The rising growth of male grooming products in the US is one of the main factors in the increasing growth of beard care products in the North American region. The high presence of major players in beard care products in the North American area is expected to increase the growth of the beard care products market during the forecast period.
The Asia Pacific region is estimated to rise at a high pace during the forecast period due to the increasing acceptance of western culture.
Key Players
Some of the significant participants in the global beard care products market are The Famous Beard Oil Company, LLC(US), Beardbrand (US), and The Bearded Bastard, LLC. (US), Texas Beard Company (US), Smoky Mountain Beard Co. (US), Liberty Premium Grooming Co. (US), Murdock London (UK), Badass Beard Care (US), The Man Company (India), Zeus Beard Products (US)
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