There are numerous ways that you can promote your business. However, many of the marketing mediums are so overused that the targeted consumer can easily ignore them. How can you get customers to pay attention to your advertisement without breaking the bank? Stickers! Stickers can be used by nearly any company. If you attend trade shows or sponsor events, use direct mail or have a sales rep, then stickers can be a powerful sales tool for you to have.
What can Stickers do for Your Business?
Promotional stickers can achieve two important things above and beyond their traditional use of Jesus Fish labeling and signage. They act as a product that can be given away to attract new clients. And stickers also act as a medium to deliver information. In order to use a sticker effectively, you should be using both sides of the sticker and have the design be eye-catching and desirable.
What can Stickers Accomplish?
There are certain things that effective promotional stickers will accomplish. Your sticker should:
o Be both a product and a source of information.
o Have value to the person receiving it, either because it is something they want to display or because it is useful.
o It must have a strong design, including an attention-grabbing headline or slogan, attractive size and shape, and other print advertising techniques.
The Powerful Sticker Design
The design of your sticker should be two things – first, it should be attractive or useful enough to the recipients that they will want to stick it someplace. And second, it must be something that will attract and inform other potential customers once it is stuck. This means that it needs to be visible and attractive both close up and from a distance.
When coming up with the design for your sticker, you need to consider what it will be advertising. Is it for a specific event or just to advertise your company in general? You also want to consider how it will be distributed. A sticker that will be mailed may have different considerations than one that is passed out. You also want to consider where you want the sticker to be stuck – will it go on a school notebook or the bumper of someone’s car? These will all influence the size, shape, color, and overall design of your sticker.
Using the Back of the Sticker
Many companies fail to take advantage of the back of your sticker. This is like printing a brochure on just one side of the paper! Make sure that you are taking advantage of this powerful advertising space. You can use the back of the sticker as a place to put a coupon, a promotional deal, or even to gather data. In the worst case scenario, if you are unable to use the advertising space yourself, then you can sell the space to a noncompeting company that has a similar target market.
The Finished Product
Once you have your finished sticker, you will need to make sure that you use it effectively. Don’t be stingy giving them out – the more you can get into the hands of the consumer, the better. Keep thinking about ways that you can use the sticker and increase the numbers that you are handing them out. And don’t forget to utilize stickers as part of any new marketing campaign.