Brands continue to use novel technologies to improve their business in the emerging digital age. The area of design is also constantly changing as part of the mechanism. Although logo design is an important part of increasing brand value, you should also keep up with evolving trends. When you are going to redesign your logo, your first search on google will be a logo design agency near me in NYC. Keep up with the times by collaborating with a logo design firm.
By displaying the lighter side of your brand personality, cartoon logos will help you surprise and delight your audience. They also offer you more imaginative leeway to come up with a concept that isn’t similar to what your rivals are doing.
Cartoon logos appeal to a wide range of people, not just children. It’s nearly impossible for people to forget who you are if you create a friendly, relatable character. Below you will learn some of the important steps to create a perfect cartoon logo for your business:
Check Out the Competition
Still strive to distinguish the company from the competition. It would be easier to narrow down your thoughts, spot patterns, and avoid overused themes if you look at other company logos.
Make a list of the most common logo styles among your competitors. Many businesses are adopting flat or abstract logos that are very simple in nature, inspired by tech companies. Using a cartoon style with a totally different tone from your rivals, you can use popular imagery in your logo while still keeping it exclusive.
Personify Your Brand Values
A character isn’t present in every cartoon logo. On the other hand, creating a mascot is one of the simplest ways to create new ideas and breathe life into a concept, and the mascot’s pose can be changed without losing brand awareness.
Consider your company as a human or a living entity. What personality type does it have? What functions does it have? Find some novel ways to add human characteristics to some of the things on your list.
If you’re a veterinarian, you might make your mascot out of one of your animal patients. A tailor or dressmaker might make a fun character out of a pin, spool, needle, or dress type. Why not make the building the focal point of your logo if your company is physically distinct?
Take the company’s name into consideration as well. You may make associations between your company name and terms that aren’t often associated with your industry.
Be Original
Being original is the secret to creating a fantastic cartoon logo. Related businesses that sell the same goods or services also have logos that look the same. It will be difficult for your brand to stand out if you fall into the same traps. It will also become a big roadblock in the implementation of your brand strategy. So, search for fresh, innovative, and unique ideas.
However, make sure that you evaluate well how a cartoon logo fits your brand. For creating your logo, you can check out the cartoonist. Just send your design, and they will bring your art to life.
The Look For Your Logo
This is the point at which the real work starts. This is difficult as the logo can affect the brand if not done properly. That is why deciding the final look of your logo is essential.
Choose Your Color Palette
Many people underestimate the importance of color in a person’s interpretation of visual stimuli. Color has also been shown to influence the users’ mood, making it critical to their purchasing decision.
Colors from your logo can appear on your website, in-store signage, social media feeds, marketing emails, and everywhere else a user interacts with your business. There is no uniformly “better” color, but each color conveys a distinct message. You’ll want to double-check that you’re saying the right thing.
Polish Your Winning Design
The problem with logo design is that after hours of carefully making changes to the same picture, you can lose sight of what made the logo great in the first place. You’ll find that certain elements of your design aren’t sticking as well as you expected. Meanwhile, facets of your life that you didn’t give a second thought to would prove to be hugely profitable.
That is why getting feedback from your company cartoon logo is vital. Don’t rush everything, as it might backfire on you.
Conclusion
The first thing people would see about your company is its logo. As a result, it plays a critical role in forming the first impression. Thus creating a logo that definitely speaks about your brand and your values is crucial.
However, when designing a logo, one must pay close attention to avoid creating a negative impact. A cartoon logo that is poorly crafted will make the company appear ridiculous and disjointed.
