You probably already know that Instagram is one of the most important social media channels for businesses. It has been found to be the second most influential network in terms of brand awareness and has an average user age of 27, which makes it an excellent place to reach a relevant audience. Whether you have just started exploring this platform or want to take your Instagram presence up a notch, there are some simple ways to grow your following organically so that you can leverage your account as a marketing tool for your business.
After all, having a large number of followers on your profile is indicative not only of how popular you are but also how much trust people place in you as a person or brand. Instagram remains one of the top 10 most used apps by millennials, Gen Z, and Gen X users. Even if it doesn’t seem as popular as other platforms like Snapchat or Facebook, it still presents an opportunity for businesses that want to reach this demographic with their marketing messages.
What is the best way to get Instagram followers?
There are two ways to go about getting followers on Instagram. You can either grow your account organically or you can buy Instagram followers Australia. When you buy followers, you are paying for someone to create new accounts and follow your account. Since these are fake accounts, they do not engage with your content and therefore whatsoever and do not help your cause at all.
If you want to go about getting real followers who engage with your content, there are a few things you can do. If you are just starting out on Instagram, you can start by engaging with other accounts. You can do this by liking and commenting on other people’s posts. You can also follow other accounts that are a part of your target audience. Engaging with other accounts will help you get your name out there, which will, in turn, result in more followers on Instagram.
Build a brand presence on Instagram
First, you have to determine the type of brand that you want to be on Instagram. Then, you have to create a consistent visual and branding identity that you can use across all of your platforms. Once you have identified your target audience, create a persona for your brand that appeals to this group. Once you have established your brand, you can start creating posts on Instagram that reflect your brand identity.
In order to create visually appealing posts, you should make use of some of the many Instagram tools. Specifically, you can use the templates and editing tools to create consistent visuals. You can also create consistent branding by including your logo in the profile picture, bio, and hashtags. What’s more, you should also consider posting at the same time each day to create a consistent presence on Instagram. You can do this by using a scheduling tool to set up a posting schedule.
How to build a brand presence on Instagram?
First, you have to create an Instagram account that reflects your brand. To do this, make sure that the name of your account is related to your brand or the product that you are selling. You can also add a variation of your logo as the profile picture. When you post on your account, make sure that your images and captions are consistent with your brand. You can also add a call to action in your bio to direct users towards your online store.
Having a detailed strategy for growing your Instagram profile will help you to get more followers. To do this, you have to figure out what your brand is, who you want to reach, and what you want to say. You can do this by creating a social media strategy that outlines the type of content that you want to create and how often you want to post. Your social media strategy should include a mix of visual and textual content that resonates with your target audience and encourages them to follow you.
Produce high-quality content
Instagrammers are passionate about visuals and, therefore, visuals affect user engagement. Specifically, visual posts receive 2x more engagement than non-visual posts. Besides, visuals have an impact on account growth. That is why you should create visual content that speaks to your target audience. This content can be in the form of photo or video posts. Whichever you choose, make sure that it is high-quality to avoid looking unprofessional.
Use relevant hashtags
One of the most important ways to increase your engagement and visibility on Instagram is by using relevant hashtags. This will help your post be discovered by a larger audience. When you create a post on Instagram, you have the option of adding up to 30 hashtags. This is one of the best ways to get more likes on Instagram. However, you should use hashtags that are relevant to your post. Otherwise, you will look spammy and people will not engage with your post.
Boost your posts
Posting great content is the first step to growing an Instagram following, but it is not the only step. You also need to boost your posts to give them the best chance of being seen by your target audience. You can do this by using a paid service like Social Media Management Platforms or a free scheduling tool like Later to schedule your posts. You can also make use of an Instagram automation tool like Myfollowers to schedule your posts. When you boost your posts, you will have a higher chance of being discovered by new followers.
Bottom line
In order to get more followers on Instagram, you have to create content that people want to see. You should also be consistent in the type of content that you create and the times of the day when you post. There is no quick way to get followers on Instagram. It takes time and effort, but it is possible to do by following the tips in this article. Once you have a large following, you can use it to drive people to your website or product.
