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Adobe AD0-E208: Adobe Analytics Business Practitioner Expert Exam is a certification exam that aims to assess an individual’s expertise in managing and analyzing data using Adobe Analytics. Adobe Analytics is a powerful web analytics tool that enables businesses to track and analyze customer behavior and engagement on their digital assets. Adobe Analytics Business Practitioner Expert certification exam is designed to validate the candidate’s knowledge and skills in using Adobe Analytics to make data-driven decisions that drive business growth.

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Adobe Analytics Business Practitioner Expert Sample Questions (Q33-Q38):

NEW QUESTION # 33
Which option would an analyst choose to show the percentage change between the two numbers in a visualization?

  • A. Use the Summary Change visualization from a Freeform Table, click the Visualization settings, and O select Show Raw Difference
  • B. Use the Summary Change visualization, click the Visualization settings, and select Show Percent ,#l Change
  • C. Use the Summary Number visualization, click the Visualization settings, and select Percentages

Answer: B

Explanation:
Explanation
The Summary Change visualization shows the difference between two numbers in a report, such as current period vs previous period. To show the percentage changebetween the two numbers, you need to click the Visualization settings and select Show Percent Change.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/summary-change.h

NEW QUESTION # 34
A chart displaying the daily trend of Orders and their performance against the daily average for the last month is needed.
How can this requirement be met?

  • A. Use a Line Visualization to trend the Orders and the daily average as a Calculated Metric in the same chart.
  • B. Use a Histogram Visualization to trend the Orders and enable the settings to show the trend against the average value.
  • C. Use a Bullet Visualization to trend the Orders and Day dimension in the same chart.

Answer: A

Explanation:
Explanation
The best way to display the daily trend of Orders and their performance against the daily average for the last month is to use a Line Visualization to trend the Orders and the daily average as a Calculated Metric in the same chart. A Calculated Metric can be created by using the Average function on Orders and applying a date range of last month. A Line Visualization can show both metrics as lines on the same chart, allowing for easy comparison.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-me
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-me

NEW QUESTION # 35
An analyst wants to exclude visits where a page with the name “Shopping Checkout” was viewed.
How would these visits be excluded from a report?

  • A. A visit-based segment with one exclude condition: Page equals “Shopping Checkout”
  • B. A hit-based segment with one exclude condition: Page equals “Shopping Checkout”
  • C. A visit-based segment with one include condition: Page does not equal “Shopping Checkout”

Answer: A

Explanation:
Explanation
The best way to exclude visits where a page with the name “Shopping Checkout” was viewed is to use a visit-based segment with one exclude condition: Page equals “Shopping Checkout”. This will ensure that only the visits that did not include any hit where Page equals “Shopping Checkout” are included in the report. A hit-based segment with one exclude condition: Page equals “Shopping Checkout” will not work, as it will only exclude the hits where Page equals “Shopping Checkout”, but not the entire visits. A visit-based segment with one include condition: Page does not equal “Shopping Checkout” will not work either, as it will include any visit that had at least one hit where Page does not equal “Shopping Checkout”, even if it also had a hit where Page equals “Shopping Checkout”.
References:
https://experienceleague.adobe.com/docs/analytics/components/segments/segment-tips.html?lang=en
https://experienceleague.adobe.com/docs/analytics/components/segments/segment-tips.html?lang=en#exclude-vi

NEW QUESTION # 36
When creating a calculated metric, how far back does the preview show data for?

  • A. Can be selected by using the “Preview Date” drop-down in the Calculated Metric Builder
  • B. Last year
  • C. Last 90 days

Answer: A

Explanation:
Explanation
When creating a calculated metric, the preview date range can be selected by using the “Preview Date” drop-down in the Calculated Metric Builder. This will allow you to see how your calculated metric performs for different periods of time, such as last week, last month, last quarter, etc.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-me
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/calculated-metrics/calculated-me

NEW QUESTION # 37
Refer to the exhibit:

A marketing analyst wants to look into visitors who originated from paid search and made a purchase.
Which two options can be done directly from this Visualization? (Choose two.)

  • A. Right click to create a new segment from the overlap region of the Venn Visualization.
  • B. Transform the Venn diagram into a Freeform Table by clicking on the managed data source colored dot next to the Venn header.
  • C. Drag a third segment onto the Venn Visualization to see how it relates to the other two.
  • D. Right click to create a segment from one side of the Venn Visualization.

Answer: A,C

Explanation:
Explanation
A Venn Visualization is a tool that shows how segments overlap or differ from each other. It can also support up to three segments in one visualization. Two options that can be done directly from this Visualization are:
Drag a third segment onto the Venn Visualization to see how it relates to the other two. This will show how the third segment intersects or excludes the other two segments in different regions. Right click to create a new segment from the overlap region of the Venn Visualization. This will create a new segment based on the criteria that match both segments in the overlap region.
References:
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en
https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/visualizations/venn.html?lang=en

NEW QUESTION # 38
……

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