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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q123-Q128):
NEW QUESTION # 123
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Combine each individual’s channel contact information under one record.
- B. Create a data extension to incorporate the imported data from Dashboard.
- C. Use Marketing Cloud Connect to include data from Sales Cloud.
- D. Conduct manual imports of customer information from Sales Cloud.
Answer: A,C
NEW QUESTION # 124
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer’s Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer’s requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a data extension, using the ‘add and update’ method.
- B. Import the file to a data extension, using the ‘overwrite’ method.
- C. Import the file to a list, using the ‘add and update’ method.
- D. Import the file to a list, using the ‘update only’ method.
Answer: A
Explanation:
Explanation
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION # 125
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend’
- A. Reply Mail Management
- B. Custom Delivery Profiles
- C. Private Domains
- D. Sender Authentication Package
Answer: D
Explanation:
Explanation
This setting allows the consultant to verify the sender’s identity and configure the incoming email settings.
Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5
NEW QUESTION # 126
Northern Trail Outfitters’ marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.
Which solution should the consultant recommend?
- A. Use Einstein Segment Recommendations
- B. Use a query activity to populate the auto-suppression
- C. Use an import activity to import a file from the SFTP
- D. Use the Import Wizard in Automation Studio
Answer: B
NEW QUESTION # 127
A customer wants to create a mobile app that requires users to log in or register before accessing their data.
Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?
- A. All mobile app users will create additional Contacts in Marketing Cloud.
- B. User device data is unavailable in Contact Builder for up to 48 hours.
- C. Newly registered users will create additional Contacts in Marketing Cloud.
- D. Existing users will create additional Contacts in Marketing Cloud.
Answer: C
NEW QUESTION # 128
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